the Register
Circulation:  5,500
Demographics:  ASA’s paid membership and subscribers

SimTalk
Circulation:  40,000
Demographics:  Active members, non-member buyers, cattle buyers, extension personnel, industry professionals and new inquiries.  5,000 more are distributed at trade shows and industry events throughout the year. 

American Simbrah
Circulation:  4,000
Demographics:  Simbrah seedstock producers, non-member buyers in Gulf Coast region, active adult and junior members, and select international markets.

Breeder Directory, a special summer issue of SimTalk
Circulation:  16,000
Demographics: Active members, non-member buyers, cattle buyers, extension personnel, industry professionals and new inquiries.  5,000 more are distributed at trade shows and industry events throughout the year, as well as to anyone requesting SimGenetic sources in their regions.